Keep your readers coming back for more

8½ Reader-Friendly Tips for eBook Authors

1. Avoid delivering your ebook as an executable or a word document.

Word documents and executables can contain viruses and even though you wouldn't include one, someone else could -- and then redistribute the package. Respect your reader's computer. Stick to ebooks, documents, and publications that can be read by a viewer, preferably Adobe PDF, but you can also use Adobe flashpaper or other flash viewer, or a tool like Desktop Author in DNL viewer mode.

2. Be sure your eBook content is worth reading.

There are many reasons why you might write an ebook. You need a giveaway to entice visitors to sign up for a newsletter. You need a medium in which to imbed affiliate links for products you'd like people to buy. You need to build interest in a product or service you want to sell. You'd like to provide worthwhile, meaningful content for a price. Whatever your motivation, try to respect your reader's time -- nonsense is nonsense, regardless of whether you give it away or ask your reader to pay. Respect your reader by making sure your content is worth reading.

3. Look professional by polishing your spelling and grammar.

Your reader will appreciate something written by someone who is bright and articulate. You can give the impression of being bright and articulate by more...