|
Writing that Works - Kenneth Roman, Joel Raphaelson
Here's a book that reveals a lot about business communication. It's an older book, so
doesn't cover the use of social media in business. It does, however give you a good insight on how
to craft and present business messages from memos and letters through presentations and
speaking engagements. It shows you how to write fund raising and sales letters as
well as business plans, reports and proposals.
From the Back Cover
Writing That Works will help you say what you want to
say, with less difficulty and more confidence. Now in its third edition, this completely updated
classic has been expanded to include all new advice on e-mail and the e-writing world, plus a fresh
point of view on political correctness.
==> Click to see or order Writing that Works
<==
With dozens of examples, many of them new, and useful tips for writing better as
well as faster on a computer, Writing That Works will show you how to improve anything you
write:
- Presentations that move ideas and action
- Memos and letters that get things done
- Plans and reports that make things happen
- Fund-raising and sales letters that produce results
- Resumes and letters that lead to interviews
- Speeches that make a point
|
